Tuesday, July 10, 2012
What the New NDP Ad is Missing
Now, don't get me wrong - I think the ad is pretty good, if something of a carbon copy of the style of ads the NDP ran in 2008 and 2011 (not the chalk board ones). Its an effective ad, though I don't think they'll be running it for very long, simply on the basis that they don't have the money to do so like the Conservatives have.
But watch that entire ad, then watch this ad.
Ask yourself, which one is more effective of these two? The ad that lambasts Harper, or the ad that lambasts Harper and shows off the leader.
I get that its maybe not an election ad, its so early on so who cares, etc. But those first NDP ads which ran like, I don't even think a week, at least showed off Mulcair with whatever silly message he had. Now we have another ad that expounds on how bad Harper is.... but does nothing to pump up the leader himself.
That is a mistake in my eyes. A party with a leader who is still fairly unknown and undefined should take all opportunities, especially an opportunity afforded by a national ad blitz, to introduce himself. While I don't think its a mark against the NDP and Mulcair, it just opens the door to the Harper Conservatives ever so slightly more to come in, swoop down, and define into oblivion Mulcair's leadership.
At which point the Liberals come in.... or at least that's my fantasy. We aren't even buying ads. Sigh.