Here's Stephen Harper's newest touchy-feely ad:
So, at the beginning, he's talking about how Canada is this big egalitarian society where everyone has opportunities and people that have privilege and are in the elite are basically evil. It's subtle, but you can detect the passive aggressiveness in his voice, in the tone, in the words. And we all know where its directed - Michael Ignatieff and the Liberals. It's a clear shot at the perceived elitism of the federal party. That's not a new concept.
Then he talks about how "we're all in this together." While that sounds nice and pretty and inclusive, think in the context of that earlier statement about elitists. Yeah, you get it, right? He may be saying that we're in this together, but we know that we're really means good ol' Tim's swilling Canadians - not us latte-sippin' Liberals and lefties.
It's what's commonly called "dog whistle politics" - essentially where a politician is saying something that may not seem bad to the mainstream of voters, but is actually cued with words and tones to say something a little subliminally. I truly believe this is what this ad is. It's a dog whistle, through and through. Just watch it several times and you'll see it.